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1 tag should link to many different keywords and topics which you have posted about and also you should assign no more than three tags to a single post.  Be certain that the tags you select are diverse and not repetitive of one another as this may actually damage your SEO efforts. Along with helping readers find what theyre searching for and reviving some of your content linking permits you to highlight your website's validity.  It is possible to connect to your webpages or into other blog posts.   Shorten Your Blog URL Site URLs are among the items that search engines crawl to inform what your page is all about.  For this reason, its important to maintain your URL readable and also to prevent a mess of figures and numbers that provide no context to the reader or to search engines.

 

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Below is a cheat sheet that divides down the anatomy of a URL; it shows the best way to structure them and where to put keywords in URLs.  Remember that your URL doesn't have to be a pick from the page title.  Utilizing URLs is a practice that is blogging best because they are easier to comprehend. You'll be on the right track to building a site strategy and creating content to your readers.

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From what Ive discovered, technical SEO simply gets you so far.  Stay there and to truly achieve the top, an article has to be useful to the reader.  The reason for this is because it contrasts with Googles number one prioritythey want to rank the finest content. Here are just six of those blogging best practices Ive used to assist my articles ranking on top of Googles search results to help you out.  By the end of this article, youll have a simple playbook.    The Perfect Word Length If you Google Perfect word length for a blog post youll come across this commonly used graph from a Serp IQ research: Many people use this graph to justify writing really really long articles. In my experience, a super-useful 200-word manual will outrank a guide of 2,000 words daily.  However, my guideline would be to target 1,500 words.  And while I just said there is no ideal span, I follow this principle since it compels me to consider all angles of this subject Im writing about.

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  They scan.  In reality, research finds that youre lucky if people read more than 20% of what youve written. Consequently, if you want to keep people youve got to break down your writing . They seem like work.  They scare off people.  If you scare people off, they leave your site.  And if they leave your website, thats a sign to Google your post isnt very helpful.  And when its not useful, you start to drop in rankings.  

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The headline gets the answer to the problem within it.  How can you fry an egg better Use cooking spray.  Theres no hook. Theres no reason.  Interest is created by the headline.  You dont know what is going to make an egg easier to fry if you don't keep reading. And if they remain on your own page more, theres a sign to Google that youve got great content.  Therefore, after youve written your post, go back and search for opportunities to create hooks.  Should you need assistance with your pins and headlines, 1 source I turn to time and time again is this free guide on How to Write Magnetic Headlines. A study conducted by Florida State University found that list-making eradicates the cognitive effects of unfulfilled goals. Participants in the study were far more likely to reach goals when they created lists than those who did not.

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A Featured Snippet is an answer to a search result that Google picks out of an articleand most often its in the form of a list.  From the case above, Google shows a number of steps about the best way best to plan an occasion right within its results.  The motive Featured Snippets are so valuable is that if your post is your one Google picks to feature, your click-through rate skyrockets. Ive seen firsthand how precious Featured Snippets have been for a lot of Wild Apricots articles, as theyve improved both our ranks and our visitors.  If you want to obtain a Featured Snippet, theres still some speculation about how Google chooses them, but generally when I write a blog article, I attempt to add lists or measures as often as possible.   The Kinds of Images That Work Finest Take a look at Both of These pictures.   Its not that the picture of stones isnt attractive, its that have been really hardwired to enjoy images of people improved.

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Since I started using pictures of people in my blog posts, Ive discovered they get shared a whole lot longer, which is just another factor Google believes in its positions.  Its a little change that makes a significant difference.    Why Your Articles Should be Evergreen Perhaps you have clicked on a post from a Google search result simply to obtain the content obsolete When I come across outdated articles, I click on the back button and try another outcome. Thats why should I want something to rank highly, I attempt to make whats called evergreen contentcontent that stays applicable over a long period of time.  This means I avoid writing about matters that have time-based info or fads.   This has increased our website traffic over 400 percent. Ive put everything Ive learned to a simple playbook that covers how to write and technically optimize articles for Googles search results that anybody can use, whatever the size of your company. If youd like my entire playbook on nonprofit SEO, you can observe my free webinar How to Boost Your Organization by Getting Lots and Lots of Traffic to your site.