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A penalty from Google means that your search engine ranking is going to be impacted.  Stay with engaging and useful articles on Googles side.  Its very important to write content relevant to your enterprise.  You might entice an audience but maybe not the ideal audience to your website Should you write a post on something that doesnt pertain to your industry. Publish Unique Content Some business owners fall prey to having an agency or market marketing company to compose and post content.  While thats do your research to ensure the content you are receiving is not also printed on another blog.  An easy way to check this is to conduct a search of the first paragraph of any material which you purchase from a writer or business. Check out this post about the best way to compose original content Should you arent able to outsource your own blog articles.    Write Regularly A scenario seen with company blogging is that business owners start then stop after a brief period of time and writing.  Maintain an editorial calendar and adhere to a program for blogging. Its important to recognize that there is basically no limit to the maximum amount of blogging you do, Even though you should strive to blog at least once a month for a minimum.  A blog that hasnt been updated in a couple of years may lead individuals that stumble across it to think that the business is inactive also. You can become the thought leader in your industry Should you write about something specific enough in your blog.  Not every blog article needs to be award-worthy while presumed leadership is important.  Here are 130 ideas company blog topics which you can use all year long.    Split the Text nobody likes to read a giant block of text.

 

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Title your article if your post is a listing of must-dos or hints.  Stumbling upon a blog post with 7 business blogging best practices presented in a numbered list is much more attractive to readers compared to a long post with apparently no business.  Readers may be intimidated by long blocks of text . By breaking articles up into pieces of info, rate bounces.    By adding pictures in blog 15, use Pictures Another way to break up text is.  Graphics and Pictures are appealing and keep viewers interested.  Returning to the example in the first point, youre and if youre writing a article about a award your restaurant obtained using keywords that are targeted for this include images of this award in the article!  Post images of this award ceremony or a party to celebrate the winners. Use a free stock photograph rather than not including any image in any way if you dont have any images to add.  Remember also that properly tagging your images with keywords can help boost the SEO of this post to which they belong.   Images have the potential to rank on Google within a picture search.  Learn more here.   Set expectations Dont expect website success.  Results will take some time.  Business blogs will help convert visitors into prospects instantly since they allow a business owner to show off their knowledge and expertise. This doesnt mean, however, working for you or that blogging isnt right.  Consistent blogging will pay off over time. Follow these methods for your site and you need to see results!  For more help getting started with business blogging, then download our free guide below: This post was published and updated July 6, 2018.

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Should you use blogging to promote your company, you know that writing fantastic blog posts is half the battle.  Understanding how to name them, share them and when to post them may make all of the difference commented on read and ignored.  The Colossal Content advertising Report recently analyzed 1.16 million posts from 4,618 sites by publishers including content marketers, people and media companies. When Should You Post In case youre posting just on weekdays, like 87% of those articles in the analysis, you may want to rethink your plan.  Blogs posted on weekends got societal shares on average.  Saturdays were the very best afternoon for sharing: Even though just 6.3% of articles in the study were printed on Saturdays, these articles got 18 percent of social shares. To 6 p.m. Eastern time), most engagement with and social sharing of articles occurred after hoursfrom 9 p.m. to midnight Eastern, using a major spike from 10 to 11 p.m. Takeaway: Try scheduling some articles for weekends and/or sharing articles on social media later at night instead of during business hours. Social sharing dropped, once post names went beyond 60 characters, nevertheless.  Should you ask a question in your blog post names research says Yeswhile 95 percent of blog post names didnt include a question mark, those that did received nearly two times as many shares.  Keep in mind that posts with two or more question marks had the least amount of shares. Takeaway: If you title blog articles, look for a middle ground.  Dont go overboard, although curiosity is sparked by questions.  By using exclamation points, and capitalize like a teenaged woman.  Where Can Readers Share Most social sharing of blog articles happened on Twitter and Facebook: Twitter accounted for 38.6 percent of total societal stocks, Facebook Shares for 26.7 percent and Facebook Likes for 33.8 percent.

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Want more tips to market your business Register for your Web.com Small Business Forum Online.  Being a member of the Small Business Forum enables you to ask questions about online marketing, comment on our many articles, get to know other small business owners and receive exceptional offers from our partners on business services. Word Press is a CMS effective at constructing just about any type of Website and has been around for a little while now you would want.  With that being said, Word Press started as a platform for blogging.  You can observe a lot of its influences still are present, although the CMS has increased a tremendous amount since its inception. Theyre only a part of this Word Press website as complete, while modern Word Press websites contain sites.  Blogs are added on so frequently they are almost regarded as an afterthought when it comes time to put them in.  While we recommend a blog for most sites, we also want to caution folks about using sites or slapping them too hastily. Below, we examine some blogging standards and tips to ensure that your Word Press site is a resource which we want to read.  Readability Determines Retention When you take a look at a blog post, you can tell if youre going to read the article based on its ease of reading. We dont if that stay on these pages for more than a couple paragraphs unless that articles is amazing!  When putting together your blog, its isnt combating your design to read the article.  Below are strategies to keep your legibility in order: Use fonts.